Objective
The key mantra of SS Associates is “Global Strategies Local Solution.” The firm believes that success in complex markets like India will only be achieved when local solutions are designed and implemented.
Key Strengths
- Direct access to business leaders and head of retail organizations in India
- Close working relationship with all major importers and distributors across India
- Close association with food and beverage retailers and key retail managers across the country
- Direct working relationships with media and BTL promotion agencies
- Detailed understanding of MAP and FMD programs of USDA
- Full familiarity with US cooperator groups and their programs and deep nderstanding of UES writing, setting up Performance Measures and measuring results for Country Progress Report.
Our Team
Our people are our greatest asset and biggest differentiator. The organization is run by qualified professionals having deep knowledge of the industry and market with their experience in their respective fields.
Leadership
- Under the leadership of Mr. Sumit Saran who has been acknowledged as a thought leader in the food industry. He has worked on successfully launching and establishing various international food brands in India
- Has over twenty years of experience in managing and implementing food and agribusiness projects in India and various other countries. Special area of expertise is in developing and successfully implementing market entry strategy for international food companies and brands through market research, buyer tie-ups, supply chain interventions and retail promotions.
- Mr. Saran is a regular contributor to many publications and also a speaker at major food and retail events. With an in-depth understanding of Indian consumer behavior.
- From 2014-2018, Sumit Saran headed the International Foods business at Future Group, one of India's largest retailers. His responsibilities include setting up distribution channels for imported foods, establishing international tie-ups and handling international food promotions across the various retail formats that Future Group owns and operates.
- Before joining the Future Group in March 2014, Sumit Saran was a Director of The SCS Group, an agribusiness consulting firm that represented many international cooperator groups in Indian subcontinent including the California Table Grape Commission, Pear Bureau Northwest, Washington Apple Commission, US Apple Export Council and others in India. As such, he was closely involved in successful launch of key international products like Washington Apples, California Walnuts, USA Pears, Olive Oil among others in India
Our Clients
