About Us

SS Associates is strategic consulting company working in the areas of food trade and marketing. We are a team of experienced professionals having focused approach to create value for customers, business partners and ourselves. SS Associates with its depth of knowledge, market experience and useful vast database is the perfect team for prospective clients, eager to enter Indian market. SS Associates trusts on its location advantage, strength of its network to service our clients effectively and efficiently. We are the one stop solution for the food trade and marketing.

The firm was established in 2014 and specializes in designing marketing solutions for businesses in the food and drink industry. We strive to deliver strategic solutions that are unique and structured to suit your business requirements. The firm is positioned to bring a full suite of sourcing, marketing, advertising, planning and public relations services designed to connect brands with people, buyers with sellers and sales with marketing.

Our end-to-end solutions are customized as per business requirements and capabilities and we continuously strive to create strong industry relationships and work toward establishing a global footprint.



The key mantra of SS Associates is “Global Strategies Local Solution.” The firm believes that success in complex markets like India will only be achieved when local solutions are designed and implemented.


Key Strengths

  • Direct access to business leaders and head of retail organizations in India
  • Close working relationship with all major importers and distributors across India
  • Close association with food and beverage retailers and key retail managers across the country
  • Direct working relationships with media and BTL promotion agencies
  • Detailed understanding of MAP and FMD programs of USDA
  • Full familiarity with US cooperator groups and their programs and deep nderstanding of UES writing, setting up Performance Measures and measuring results for Country Progress Report.


Our Team

 Our people are our greatest asset and biggest differentiator. The organization is run by qualified professionals having deep knowledge of the industry and market with their experience in their respective fields.



  • Under the leadership of Mr. Sumit Saran who has been acknowledged as a thought leader in the food industry. He has worked on successfully launching and establishing various international food brands in India
  • Has over twenty years of experience in managing and implementing food and agribusiness projects in India and various other countries. Special area of expertise is in developing and successfully implementing market entry strategy for international food companies and brands through market research, buyer tie-ups, supply chain interventions and retail promotions.
  • Mr. Saran is a regular contributor to many publications and also a speaker at major food and retail events. With an in-depth understanding of Indian consumer behavior.
  • From 2014-2018, Sumit Saran headed the International Foods business at Future Group, one of India's largest retailers. His responsibilities include setting up distribution channels for imported foods, establishing international tie-ups and handling international food promotions across the various retail formats that Future Group owns and operates.
  • Before joining the Future Group in March 2014, Sumit Saran was a Director of The SCS Group, an agribusiness consulting firm that represented many international cooperator groups in Indian subcontinent including the California Table Grape Commission, Pear Bureau Northwest, Washington Apple Commission, US Apple Export Council and others in India. As such, he was closely involved in successful launch of key international products like Washington Apples, California Walnuts, USA Pears, Olive Oil among others in India 

Our Team

Monica Nain - Head of Promotions

Monica has nearly ten years of experience in conceiving and designing promotion for international food brands in India. She has worked on several successful products like Washington Apples, USA Pears and California Walnuts. Monica holds MBA from Liverpool John Moores University, UK. She also has worked with Centra, a convenience store chain in Ireland.

Sunil Tyagi - Head of Merchandising

Sunil Tyagi brings in over 10 years of experience in merchandising US fruits and dry fruits in India. He is greatly entrenched in the wholesale distribution channel across the major markets of the country. Since February 2017, Sunil Tyagi was working under the direct reporting of Sumit Saran in Future Group. Before that from 2006-January 2017, Sunil Tyagi worked as Head of  Merchandising for a consulting firm that was involved in marketing of imported foods.

Mahesh Soni - Consultant Finance

Mahesh Soni is a qualified Chartered Accountant from the prestigious Institute of Chartered Accountants of India with an experience of nearly 15 years in accounting, taxation, business due diigence and audit recast. Mahesh is familiar with the USDA guidelines for funds management and is in charge of compliance.

Gurinder Singh

Gurinder brings with him over two decades of experience in designing and implementing campaigns for food brands. He is fully capable of managing online and offline content including POS design, advert layouts, web interface management etc.

Our Clients


Contact Us

Drop us a line!

SS Associates

#25 Ground Floor JMD Megapolis, Sohna Road, Sector 48 Gurugram (Delhi NCR), HR 122018 INDIA